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June 27, 2017

The Trump Media Survey Is Phenomenally Biased. It’s Also Useful.

US President Donald Trump speaks during a press conference on February 16, 2017, at the White House in Washington, DC.

Uber-flawed surveys are still useful: they can plant ideas in respondents’ heads, provide friendly numbers, and test new messaging.

(Image credit: NICHOLAS KAMM/AFP/Getty Images)


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